Ad campaigns

You have tried putting a few euros behind a boosted post or on Google, you saw clicks and views come in, but at the end of the month you cannot say how many customers it brought you. The problem is usually not the channel: it is that nobody is measuring the right things.

With us, every campaign starts from a simple question: how much does an enquiry or a sale cost you? We set up the measurement first, then write the ads and move budget only to where it brings results.

When you need it

• You want more quote requests, bookings or online sales, and word of mouth is no longer enough.
• You have already tried boosting posts but do not know whether it worked.
• You are opening a business or launching a product and need to get known locally within a few weeks.
• Someone already runs your campaigns, but the reports only talk about clicks and reach.
• You have an online shop and want to know which products and which ads actually pay off.

How we work

1. Goal and starting figures: we define what counts as a result (a call, a completed form, a purchase) and what it is worth to you.
2. Tracking: we connect your website and the ad platforms so every result is recorded.
3. Channels and audience: we choose between Google, Meta and TikTok based on where your customers are and how they search.
4. Ads and landing page: we write the copy, prepare images and videos and, if needed, a landing page, a page designed only for that campaign.
5. Testing and optimisation: we run several versions of the ads, stop the ones that do not perform and move the budget to the best.
6. Monthly report: we send you a readable summary with spend, enquiries, sales and cost per result, plus what we are changing the following month.

Tracking first, then budget

A conversion is the action you care about: a quote request, a booking, a purchase. Conversion tracking links that action to the ad that generated it. Without it, Google and Meta optimise for what they can see, clicks and views, and your budget ends up on people who look but do not buy.

That is why, before launching a campaign, we check that your website records conversions correctly: the contact form, a tap on your phone number or WhatsApp, a completed order.

Measurement also has to comply with GDPR, the European privacy regulation. In practice, that means a cookie banner that genuinely asks for consent before activating ad tracking, and using the tools Google and Meta provide to estimate results even when some visitors decline cookies. We explain what is measured and what is not, so the numbers in the report do not catch you off guard.

If your website is slow, we flag it before we start: a good ad that leads to a page that will not load is wasted budget.

A real example

Our multi-company business platform has a Visits module that collects website statistics without cookies, and a GDPR module that handles banners, policies and the consent log. It is the same approach we take when setting up measurement for campaigns: knowing what happens on the website without asking visitors for more data than necessary.

Who it is for

Restaurants and bars that want to fill their quieter evenings, shops and online stores, professionals looking for new local clients, event venues and businesses that work on bookings, in Perugia, across Umbria or anywhere in Italy.