Websites

You have a website, but the phone doesn’t ring. Or you don’t have one at all, and customers only find you through word of mouth or a social media page you don’t really control. Either way the problem is the same: people looking for you can’t see, within a few seconds, who you are, what you do and how to get in touch.

A useful website does three things: it loads instantly on a phone, it shows up on Google and in assistants like ChatGPT, and it explains straight away why people should choose you. We start from what the site needs to achieve (calls, quote requests, bookings, sales) and build the pages and content around that.

When you need it

• Your site is slow on mobile and customers are calling less than before.
• The site hasn’t been touched in years, and the prices, opening hours or services no longer match reality.
• You can’t change a single sentence without calling someone.
• Your competitors show up on Google and you don’t, even when you search for your own service in your own town.
• You have just opened and need a proper online presence beyond your Instagram page.
• The site runs on a heavy theme and dozens of plugins, and every update breaks something.

How we work

1. Initial call. We get to know your business, your customers and what you want them to do on the site.
2. Written quote. We send you the timeline, the costs and what you get, page by page.
3. Structure and copy. We agree the pages together and write content that answers your customers’ real questions.
4. Design. We design the site around your business and show it to you before we build it.
5. Build and checks. We build the site and test speed, accessibility and technical SEO on phones and computers.
6. Launch and handover. We put the site live, connect Search Console and show you how to update the content.

Astro or WordPress?

There is no single tool that suits everyone. We choose based on how you will use the site.

Astro is a modern system that generates ready-made pages, with no database to query on every visit. The result is a very fast site with fewer parts that can break or be attacked, and almost no maintenance. It is the choice we make most often for business websites, sites for professionals and editorial sites.

WordPress makes sense when you already have a site on it and want to keep it, when several people need to publish every day from a dashboard they know, or when you need a specific plugin that isn’t worth rebuilding. In that case we build it light, with a few carefully chosen plugins, and keep it up to date with our WordPress maintenance service.

We explain this on the first call, with the pros and cons for your situation.

A real example

For Arredamenti Regnicoli, a local furniture shop, we rebuilt the website with phones in mind first. Contact requests go through a service of our own and land straight in their business software, so no message gets lost in an inbox.

On larger projects, such as Athena SCF, we moved 375 pages and 282 articles from WordPress to Astro while keeping the same addresses, and the Google rankings stayed intact.

Who it’s for

We mainly work with small and medium-sized businesses: restaurants and bars, shops, professional practices, hotels and guesthouses, event venues and craftspeople. We are based in Perugia, Italy, but work with clients all over the country and abroad. If you already have a site and don’t know where to start, ask for the free audit: we send you a report with the problems listed in order of importance.